Also available
Marketing and brand for associations.
Membership campaigns, email, social, print and event marketing, and brand refresh, for associations on the platform or not.
What is included
Campaigns built on the member record.
Membership campaigns
Recruitment and renewal campaigns built on the member record: who lapsed, who is at risk, who joined and never logged in. Email, print and follow-up calls with a script.
Email that reaches members
Newsletters and announcements designed for a phone, sent to a current list, with the deliverability set up so they arrive.
Event marketing
The conference, the trade show and the chapter season: programme pages, registration pushes, sponsor packages, the print that goes in the bag.
Social and content
A steady, plain-spoken presence for the association, mostly on LinkedIn, drawn from what members are actually doing.
Brand refresh
A wordmark, a palette, a type system and the templates staff use every day, for associations whose identity has drifted across a decade of vendors.
Who it is for
On the platform or not.
- 01
Any association
On the platform or not. Marketing is often the door to a later platform build, because a renewal campaign is where the leaks in the systems show first.
- 02
How it is sold
A retainer for the year's campaigns, or a project for a refresh or a launch. Written scope, monthly reporting in plain words.
Start with the campaign, or the platform.
Email [email protected] about a campaign, or start with an audit if the systems behind the campaign are the problem.